I have to admit I’m not a huge label snob, especially now that I’m a mum. But once in a while I come across a name that I really fall for, in this instance, Alice McCall.
As a London born Australian Designer, Alice McCall started out as a stylist on the London fashion scene working with big names such as Beyonce, Kelis and Blondie as styling campaigns for Nike, Rimmel and even Levi. However in her spare time she worked on one off pieces that caught the attention of the likes of Kate Moss. In 2002 she was head hunted by Buddist Punk before working for Australian brand Sass and Bide. Finally in 2004 she launched her own label, Alice McCall which is now stocked in over 165 boutiques across the world. However, what I recognise the name Alice McCall for is her collaboration with Topshop a few years back.
What’s particularly drawn me to Alice McCall this season is the particular use of scallop edging, something that I’m a particular sucker for. I also like the shapes of the pieces, lots of boxy shapes and high waists, something I’ve always been into as I find them quite flattering. These design features along with the nautical and pastel colours, I haven’t seen a better s/s collection.
Despite being designer I don’t find the prices too offensive. The collection starts at just over £100 for some pieces such as crop tops up to £345 for your more statement pieces if you really want something to wear to make an entrance. I don’t find that too bad given some of Alice McCall’s most famous fans include Alexa Chung, Taylor Swift and even Miranda Kerr. And lets all be honest, those ladies know their fashion!